In the fast-growing digital world, websites are no longer just online brochures — they are powerful business tools. Behind every high-performing WordPress website is a developer who understands design, functionality, performance, and user experience.
I’m Waheed Ashiq, a professional WordPress Developer with 5+ years of hands-on experience in building custom, SEO-friendly, and high-performance websites. Currently, I work as a WordPress Developer at Xlogic Solutions and contribute part-time to Digital Media Run, delivering modern web solutions for global clients.
This article shares my professional journey, experience, skills, and passion for WordPress development.
How My WordPress Journey Began
My journey into web development started with curiosity — a desire to understand how websites work and how design meets functionality. When I discovered WordPress, I realised its power: flexibility, scalability, and endless customisation possibilities.
I began by learning themes, plugins, and the WordPress core structure. With continuous practice and real-world projects, my skills evolved from simple website setups to custom WordPress development and advanced performance optimization.
What started as a learning experience soon became a full-time professional career.
5+ Years of Professional Experience
Over the past five years, I’ve worked on diverse WordPress projects — from business websites and portfolios to eCommerce stores and corporate platforms.
Current Role – Xlogic Solutions
At Xlogic Solutions, I work as a WordPress Developer, where my responsibilities include:
- Custom WordPress theme development
- Plugin customization and integration
- Website speed optimization
- SEO-friendly website structuring
- Responsive and mobile-first design
- Troubleshooting and bug fixing
This role has strengthened my ability to deliver scalable, clean, and performance-driven websites for professional clients.
Part-Time Role – Digital Media Run
Alongside my full-time position, I work part-time with Digital Media Run, where I contribute to:
- Marketing-focused WordPress websites
- Landing page development
- Conversion-optimized design
- SEO implementation
- Website maintenance and support
This combination of corporate development and digital marketing projects has helped me master both technical development and growth-driven website strategies.
My Core WordPress Expertise
Through years of experience, I have developed substantial expertise in:
- Custom WordPress Theme Development
- Plugin Development & Customisation
- Gutenberg & Page Builder Development
- WooCommerce Store Development
- Website Speed Optimization
- SEO-Optimized Structure
- Responsive UI/UX Design
- Website Security & Maintenance
Each project I take on is built with performance, scalability, and user experience in mind.
My Development Approach
I follow a transparent and result-oriented workflow:
- Requirement Understanding – Define project goals
- Planning & Wireframing – Structure layout and flow
- Custom Development – Clean and optimized coding
- SEO & Speed Optimisation – Core Web Vitals focus
- Testing & Launch – Bug-free deployment
- Ongoing Support – Long-term client satisfaction
This approach ensures every website delivers real business value.
Lessons Learned Over 5 Years
✔ Consistency and continuous learning are key
✔ Clean code improves performance and SEO
✔ User experience defines website success
✔ Communication builds long-term client trust
✔ Optimization is as essential as design
These principles guide every project I work on today.
Why I Love WordPress Development
WordPress allows unlimited creativity — from simple blogs to complex enterprise websites. Its evolving ecosystem, Gutenberg block development, and modern integrations keep me motivated to learn and grow every day.
My mission is simple:
Build exceptional WordPress websites that help businesses grow online.
Future Goals
Looking ahead, I aim to:
- Master Headless WordPress Development
- Build advanced Gutenberg block systems
- Integrate AI-powered website features
- Grow my personal brand, WaheedWpDev
- Help businesses scale digitally worldwide
The journey continues — and I’m just getting started.
Final Thoughts
From curiosity to career, from basic setups to enterprise-level WordPress solutions — my 5+ year journey has been built on passion, persistence, and performance.
Today, as a WordPress Developer at Xlogic Solutions and part-time contributor at Digital Media Run, I continue crafting websites that are fast, functional, and future-ready.
I’m Waheed Ashiq — a WordPress Developer dedicated to building powerful digital experiences. Let’s create something exceptional together.